Social Media Marketing

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Learn more about Social Media Marketing to boost your business strategy

A few years ago you only needed a website to market online. However, things have changed and people now spend increasingly more amounts of time on Facebook, Twitter, Youtube, LinkedIn and other social media platforms. Making the most of these tools is thus essential to reach your target audience and to ensure high interactivity levels.

We believe it’s important to follow a holistic approach to online marketing, which also means mastering social media marketing platforms. It’s exciting and full of capability! You can reach thousands of potential customers by simply learning how to incorporate each platform into your marketing strategy.

This course will cover the following aspects of Social Media:


  • Introduction and Setup
  • Regulations
  • How to advertise
  • Using the ‘Promote Posts’ tool
  • Linking to and from your website
  • Posting and responding

  • Introduction and Setup
  • Advertising on Youtube
  • Linking to and from your website
  • Vlogs
  • Using the ‘Promote Posts’ tool
  • Posting and responding
Setting up a basic marketing strategy

  • Introduction
  • Clarifying your Social Media goals
  • Auditing you current Social Media status
  • Developing a content strategy
  • Adjusting your strategy as needed

  • Introduction and Setup
  • Regulations
  • How to advertise
  • Linking to and from your website
  • Hashtags and engagement
  • Tweeting and responding
  • Twitter: A Customer Service tool

  • Introduction and Setup
  • Promoting Pins
  • Ad terms
  • Targeting your Pin
  • Setting up your bid
  • Complete your promotion
  • How to advertise
  • Linking to and from your website
Social Media Marketing Training 1 Day Course R2500 (VAT exc.)
Instruction & delivery method
The short course is presented by an iLead Account Manager at our facilities in Pretoria.

This course is ideal for you if you:

  • Are not currently active on Social Media, OR
  • Are only active to a limited capacity
  • Don’t have a company registered on Facebook
  • Recently registered your company on a Social Media platform
  • Want to learn more about Social Media on an entry level basis

Recommended Pre-requisites
Basic computer literacy

Terms and Conditions

  • All payments must be made before course commencement.
  • Invoicing is full on receipt of a signed Training Agreement form, an official Purchase Order or e-mail approval from Customers.
  • iLead Training reserves the right to provide a 0% refund for course cancellations. An alternative date may however, be chosen on which to attend paid courses

Register today

If you would like to sign up for this course, please contact us & we’ll get back to you with our next available training date.